73-year-old diabetic left without food for entire day due to Selver delivery failure

A 73-year-old woman with diabetes and a disability was left without food for an entire day when Selver's home delivery service failed to deliver her order. For many elderly people, grocery delivery is far more than a convenience, it is an essential service for maintaining independence. The woman's daughter contacted the media to draw attention to the incident.

Tallinn's grocery retailer Selver's home delivery service left a 73-year-old woman with diabetes and a disability without food for an entire day when her ordered groceries failed to arrive at her door. The woman's daughter decided to approach the media to highlight a problem that, in her view, can have serious health consequences for elderly people.

More than a convenience service

For many elderly people, grocery home delivery is not simply a matter of convenience, but a genuine necessity. Due to mobility restrictions, health problems, or lack of transport, it is sometimes the only way to independently obtain food without relying on others for help. For a diabetic who needs regular meals to keep blood sugar stable, going without food can become a direct health risk.

A failure with consequences

In this case, the woman was unable to receive her ordered groceries due to a system failure at Selver. A full day passed without food, which for someone with diabetes can cause serious health problems such as dangerously low blood sugar levels. The woman's daughter stressed that such a service disruption should not be dismissed as merely a technical oversight, but should raise the question of how retail chains protect their most vulnerable customers.

The incident raises a broader question: are e-commerce platforms and large retail chains adequately prepared to ensure service continuity even when systems fail, especially for those customers for whom this service is essential?