Bluesky launches long-form writing feature to rival X Articles

Social media platform Bluesky has introduced long-form content support in its latest update, positioning itself as a direct competitor to X's Articles feature. The move signals Bluesky's ambition to expand beyond short-form posts and attract writers and publishers.

Social media platform Bluesky has rolled out long-form content capabilities in its latest update, taking direct aim at X's Articles feature and broadening what creators can do on the platform.

The new functionality allows users to write and publish extended posts beyond the platform's standard character limit, a significant shift for a service that built its reputation on short, Twitter-style microblogging. The feature is designed to attract writers, journalists, and publishers who have been looking for alternatives to X since Elon Musk's takeover of the platform.

Bluesky has been steadily gaining users as an alternative to X, particularly among journalists and academics who value its decentralised, open-protocol approach. Adding long-form writing tools could help the platform retain users who previously had to link out to external blogging services to share extended content.

The timing is notable, as X has been pushing its own Articles feature to premium subscribers as part of its broader effort to become an all-in-one content platform. By offering a comparable tool, Bluesky is signalling that it intends to compete across content formats rather than simply occupying the short-post niche.