Board, game startup from Mirror founder Brynn Putnam, raises $20M Series A

Board, a startup focused on social gaming technology designed to bring people together in the same physical space, has raised $20 million in a Series A funding round led by Union Square Ventures. The company was founded by Brynn Putnam, who previously founded Mirror, the connected fitness company. Board has already sold thousands of units of its product.

Board, a gaming startup founded by Brynn Putnam, the entrepreneur behind connected fitness company Mirror, has closed a $20 million Series A funding round led by Union Square Ventures. The company is positioning itself in what it describes as «together tech» — a category of products designed to draw people into the same room rather than isolate them behind individual screens.

A New Kind of Gaming Experience

Unlike many modern gaming platforms that emphasize solo or online multiplayer experiences, Board is building products intended to physically unite people in shared spaces. The startup's approach appears to resonate with consumers: the company says it has already sold thousands of units since launch, signaling early product-market fit ahead of the fresh capital injection.

From Mirror to Board

Putnam built her reputation in the consumer hardware space with Mirror, an interactive home fitness device that was later acquired by Lululemon for $500 million in 2020. Her decision to pivot toward social gaming reflects a broader conversation in the tech industry about whether digital products have become too isolating. Board's «together tech» framing positions the company as a deliberate counterpoint to that trend.

Union Square Ventures Leads the Round

The Series A led by Union Square Ventures brings significant venture credibility to the project. USV has a long track record backing companies that seek to reshape how people interact with technology, making Board a natural fit for the firm's portfolio. The $20 million in new funding is expected to help Board scale production and expand its reach as it moves beyond its initial early-adopter base.