DuckDuckGo launches 'no-AI' browser extensions for Chrome and Firefox

DuckDuckGo has released new browser extensions for Chrome and Firefox that make its AI-free search engine easier to access. The move comes as the privacy-focused search engine reports booming traffic, likely driven by growing user concerns about AI-generated search results.

Privacy-focused search engine DuckDuckGo has launched dedicated browser extensions for Google Chrome and Mozilla Firefox, making it simpler for users who want to avoid AI-generated content in their search results to switch to the platform.

The new extensions are designed to lower the barrier to entry for users frustrated with the increasing presence of AI summaries and generated answers in mainstream search engines like Google and Bing. DuckDuckGo has positioned its service as a straightforward, AI-free alternative that returns traditional web search results.

The launch coincides with a reported surge in DuckDuckGo's traffic, as a growing segment of internet users actively seeks out search tools that do not integrate large language models or AI-generated overviews into results. Concerns over the accuracy of AI summaries — which have occasionally produced factually incorrect answers — have pushed some users toward alternatives.

DuckDuckGo has long differentiated itself from major search engines through its strong stance on user privacy, refusing to track search history or build advertising profiles. The addition of a clear 'no-AI' brand identity appears to be resonating with users looking for a more traditional search experience in an era when AI features are becoming ubiquitous across the web.