Estonian insurance broker IIZI brings motor insurance to ChatGPT app

Estonian insurance intermediary IIZI has launched the first motor insurance solution built on the OpenAI application ecosystem, which allows users to get price quotes directly in a ChatGPT conversation. According to the company's CEO, data shows that accessing services through artificial intelligence is becoming routine. The number of referrals arriving through Microsoft Copilot has more than doubled at the company in six months.

Estonian insurance intermediary IIZI has launched a solution that allows users to purchase motor insurance directly in an artificial intelligence conversation environment without needing to fill out separate web forms. It is one of the first insurance sector applications in Estonia within the OpenAI ecosystem.

Insurance moves into artificial intelligence

According to IIZI CEO Igor Fedotov, the insurance sales environment has undergone repeated changes over the past two decades, following customer habits. "Insurance used to be sold at petrol stations and at car service centres. Then insurance moved to the web and later to mobile applications. Now, however, we are seeing that more and more people are starting their searches in artificial intelligence," said Fedotov.

With the new solution, the necessary data is collected during the conversation; the user interacts with artificial intelligence and the quote is provided directly in the dialogue without opening a separate form.

Referral numbers have doubled

According to IIZI's data, AI-based search and recommendation channels are moving into wider use. The company states that the number of referrals coming through Microsoft Copilot and partners has grown more than twofold over the past six months. The same trend has been observed in international research.

Price is not the only factor

Fedotov stressed that while the new channel makes insurance more accessible, one must be cautious in adopting artificial intelligence. "Insurance is not just a question of price. It is important to understand which risks are covered and which are not, and which solution really suits a particular person or company best. This is often a very personal decision where simply comparing prices is not enough," he explained.

According to the company, the goal is to test how the ways of using financial services are changing in an environment where artificial intelligence plays an increasingly large role. Additional features are planned for the solution in the near term.