Ferrari unveils its first electric car in Rome

Italian luxury car manufacturer Ferrari has presented its first fully electric sports car, named Luce, in Rome. The launch marks a significant turning point in Ferrari's history and the broader luxury automotive industry.

Ferrari unveiled its first fully electric sports car, the Luce, in Rome on Monday, marking a historic shift for the iconic Italian luxury automaker. The debut signals a major milestone not only for Ferrari but for the luxury automotive sector as a whole.

The Luce represents Ferrari's long-anticipated entry into the electric vehicle market, a move the company had resisted for years while its competitors began rolling out EV lineups. The Prancing Horse has built its legendary reputation on roaring combustion engines, making this transition all the more significant.

The launch, reported by Reuters, underlines the growing pressure even on the most traditional and exclusive carmakers to adapt to the global shift toward electrification. Ferrari has previously introduced hybrid models, but the Luce marks the brand's first step into fully battery-powered territory.