Ferrari unveils its first fully electric car, the Luce

Ferrari has revealed its first fully electric vehicle, the Luce, marking a major shift for the iconic Italian sports car brand. The new model has sparked divided reactions on social media, and arrives amid fierce competition from Chinese electric vehicle manufacturers.

Ferrari has officially unveiled the Luce, its first fully electric car, marking a historic turning point for the legendary Italian automaker. The reveal represents one of the most significant shifts in Ferrari's decades-long history of producing high-performance combustion engine vehicles.

The Luce has quickly generated strong and polarised reactions on social media, with some fans welcoming the brand's embrace of electrification while others express concern that the move distances Ferrari from its storied motorsport heritage. For many enthusiasts, the roar of a Ferrari engine is inseparable from the brand's identity.

The launch comes at a time of mounting pressure on European automakers from Chinese electric vehicle manufacturers, who have rapidly expanded their global market share and pushed prices down across the industry. Ferrari's entry into the fully electric segment signals that even the most exclusive and tradition-bound marques can no longer ignore the industry-wide transition away from fossil fuels.

Ferry details such as range, performance specifications, and pricing have not yet been widely disclosed, but expectations remain high given Ferrari's reputation for engineering excellence. The Luce is anticipated to sit at the premium end of the EV market, where Ferrari's brand cachet and craftsmanship could help differentiate it from mass-market rivals.

The unveiling positions Ferrari alongside other luxury manufacturers who have already made moves into electric mobility, suggesting that the era of the internal combustion supercar may be entering its twilight phase.