Meta saves VR fitness app Supernatural from shutdown

Meta decided to spin out the popular VR fitness app Supernatural as an independent company instead of shutting it down. The decision came following a massive user protest that erupted after Meta's major layoffs threatened the popular training platform. Supernatural will continue operating as an independent entity.

Virtual reality fitness app Supernatural has been rescued from closure after Meta decided to spin out the application as a separate company rather than shut it down. The decision came after Supernatural users launched a major protest when it became clear that Meta's layoff wave threatened the future of the popular training platform.

Supernatural is a fitness app designed for Quest VR headsets that combines rhythm-based workouts with an engaging virtual reality environment. The app has built a loyal user base who work out to music against beautiful natural backdrops in virtual settings. Users organized protest campaigns and applied pressure on Meta through social media, demanding that the company not close the beloved platform.

Meta, which acquired Supernatural's developer Within Unlimited in 2023, had initially considered shutting down the app as part of major layoffs at the company. The company ultimately decided to sell the app instead as an independent unit rather than let it disappear. This move demonstrates that user voices have an impact, even in the decisions of major corporations.