New Delhi startup offers paid bag-carriers and stroller-pushers for shoppers

A company in New Delhi, India has launched an initiative to hire workers as paid bag-carriers and stroller-pushers for shoppers. The service aims to assist heavily laden customers while creating new employment opportunities. The concept taps into both growing consumer demand and India's large labour market.

A New Delhi-based company has introduced an unusual service to the Indian capital's bustling retail scene: paid helpers who carry shopping bags, packages, and push prams for customers weighed down by their purchases.

The initiative is designed to solve a common frustration for shoppers in Delhi's busy markets and shopping centres, where navigating crowded streets and transport with heavy bags can be a significant challenge. By hiring workers specifically for this purpose, the company hopes to fill a practical gap in the consumer experience.

The concept also addresses employment, offering paid work to individuals looking for flexible income in one of the world's most populous cities. Delhi's large urban workforce makes it well-suited for a service model that relies on human labour rather than technology.

While similar porter and concierge services have existed informally in India for generations, formalising the role into a structured, hireable service marks a new step for the country's gig economy. The company's approach mirrors trends seen in other parts of the world, where app-based platforms have professionalised everyday assistance tasks.

Whether the service gains wide traction remains to be seen, but it highlights the creativity of Indian entrepreneurs in identifying everyday needs and turning them into viable business models.