"Queer Eye" star Karamo Brown launches wellness app Kē with his AI clone

Karamo Brown, the life coach from the American TV show "Queer Eye," has launched the wellness app Kē, whose standout feature is an AI-powered digital clone that mimics his voice and advice. The app offers users personalized workout plans, nutrition recommendations, meditation, and community features. Kē is available on both iOS and Android devices for $14.99 per month.

American TV star and life coach Karamo Brown, best known from the Netflix series "Queer Eye," has entered the world of artificial intelligence and wellness, launching an app called Kē. Brown spent eighteen months working on his own personal development, addressing fitness, nutrition, meditation, sobriety, and relationships, and now wants to help others on the same journey.

What does Kē offer?

The app includes several features: personalized workout plans that account for the user's existing equipment and schedule, and nutrition recommendations based on the foods available in the user's home. Through an AI chatbot, plans can be flexibly adjusted, and each workout comes with an instructional video to ensure proper form.

From a mental health perspective, the app has a meditation section with videos that help manage different emotions and cope with stress and anxiety. Additionally, there is a community section where users can join support groups, for example on sobriety or general wellness topics.

AI Karamo, the heart of the app

Kē's most distinctive feature is "AI Karamo," a digital clone with which users can chat in real time and get answers to questions in Brown's own voice. The clone was created with help from the AI startup Delphi and trained on Brown's interviews, podcasts, and other recordings to make the responses as authentic as possible. The same platform is used by actor Arnold Schwarzenegger for his digital clone.

Brown himself told TechCrunch: "My best friend and sister still talk to my AI clone when they can't reach me."

Human connection comes first

However, Brown stresses that Kē is not intended to replace real-life relationships. "When someone is struggling with a sensitive issue, the app directs them to appropriate resources and reminds them to seek support from real people in their lives… Ultimately, this is a tool that helps people reflect, learn, and grow, not replace human connection," explained Brown.

When asked whether interaction with the AI clone would be limited, Brown replied: "People can talk to it as much as they need. But the aim is not to keep users endlessly chatting with AI-it's designed to help people make progress in their lives."

Brown added that while he was initially skeptical of artificial intelligence, his view has changed because of how thoughtfully companies like Delphi have approached the subject. In the future, Delphi plans to add agent capabilities to Kē that would allow the AI clone to independently take actions on the user's behalf, such as adjusting a workout plan on the fly.

Kē is available on iOS and Android devices. After a three-day free trial period, the subscription costs $14.99 per month.