X launches 'React with Video' feature for content creators

Social media platform X has introduced a new 'React with Video' feature, allowing users to respond to posts with video content. The update is aimed at boosting creator engagement on the platform.

Social media platform X has rolled out a new feature called 'React with Video', enabling users to reply to posts using video responses rather than text alone. The update is part of X's ongoing efforts to attract and retain content creators on the platform.

The feature allows creators to engage more dynamically with their audience and with other users' content, moving beyond traditional text and image-based interactions. Video reactions have become increasingly popular on other platforms, and X appears to be following that trend.

The move signals X's continued push to differentiate itself in the competitive social media landscape and offer tools that appeal to video-focused creators looking for new ways to interact with their followers.